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Beauty guru: three best make-up tips from Wende Zomnir of Urban Decay

Beauty guru: three best make-up tips from Wende Zomnir of Urban Decay

'I'm all about shoving a pencil in my eye,' says Wende Zomnir, with disarming frankness. As Chief Creative Officer for Urban Decay Cosmetics, she is the driving force behind cult make-up hits such as the Naked Eyeshadow palette (one sold every five seconds, much copied, and now, we are told, one of the Duchess of Cambridge's secret weapons for doing her own make-up),

Like the Urban Decay brand, Wende is scarily cool, a super-guru when it comes to beauty. But she's also direct and friendly and when I went to interview her earlier in the year, I found she had plenty of tips that work as well for normal faces as for those of the young and edgy.

1: Use eyeliner inside the eyelashes

This eye pencil trick is one of her go-to's, Wende said, pointing out how colouring in the ‘waterline’ -- the inner rim of the eyelid -- ‘really makes your eyes pop from across the room.' She made me get a black eye pencil  - an Urban Decay 24/7 Waterline pencil and do it right there and then, to see the effect, and of course she was right - it really works.    

2: Change up your look with lipstick

‘Make up is about telling the world who you are. People have done it for years with fashion; now, it’s all about beauty. If you want a new pair of designer jeans you are looking at a big outlay, but if you want to change up your beauty look, just change your lipstick. It will cost you less than £20.  It’s not brain surgery but it can make you feel good.’ 

urban decay naked.jpeg

3: Try new looks... before you go to bed.

‘If you want to try something new,' says Wende, 'maybe to learn how to do a cat-eye flick with eyeliner or to do a smoky eye, you should practise before you go to bed. Because then you’re not in a hurry and you can just take it off before bedtime. Don’t leave it until the moment before you are going out. Make-up takes practice. Practice putting on false eyelashes, make one eye up one way, and the other another.  And when you get a look you like, write down what you used and how you did it. Then those looks are in your back pocket.’ 

 

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