AGADIR ARGAN OIL
What is it? A brand of hair products made with pure-and-certified Moroccan Argan oil.
What’s the USP? Argan oil has exceptionally high levels of essential fatty acids which protect and help repair the hair, as well as high levels of Vitamin E which has moisturising and healing properties as well as being a powerful antioxidant.
Hero product? The Hair Treatment, above, £20.40 at feelunique.com
How new is it? Launched in 2012 and going strong, at the premium end of spectrum of the many argan-oil hair products out there.