What is it? No one can doubt that Alesha Dixon's star is shining very brightly at the moment, with her glamorous looks and amazing CV (solo singer, model, tv personality and judge of Strictly Come Dancing and Britain's Got Talent) so it's hardly surprising that launching her own fragrance would be her next step.
What’s the USP? It combines Alesha's passion for beauty and crystals and the fragrance comes in a heavyweight glass bottle shaped like a crystal. I haven't smelled it so can't tell you what it's like, but what Alesha said at the launch was: 'It's a floral symphony that has an accord of rose throughout' -- and there are with opening notes of bergamot, grapefruit, geranium and magnolia. £24.50 at The Fragrance Shop.
How new is it? It launches today.