ALI MAC SKINCARE
What is it? A skincare range that is, in the founder's words, 'the result of a lifelong passion for pure and naturally-derived organic skincare'.
What’s the USP? Along with all the natural-and-organic loveliness, 'mindful' is the big buzzword here. Responsibly manufactured, free from synthetics, parabens, harmful substances and preservatives... 'I just couldn't find what I was looking for elsewhere,' says founder Alison McIntosh. 'It scared me when I was shown round several large manufacturing plants in my search for an appropriate manufacturer and saw that so many ingredient bundles included skull-and-crossed-bones-marked toxic materials...'
Hero product? Probably the Chamomile range, which was shortlisted by this year's Pure Beauty Awards for Best Organic Product Range launched in 2013 (see the website for prices, alimacskincare.com)
How new is it? Launched last year.
I’d try... The Rose and Camellia products -- good for mature and dry skin.