ALICE & ELIZA
What is it and what's the USP? It's a boutique style bath, body and lifestyle range all beautifully packaged and designed particularly for the gift market and fragranced with cherry blossom, amber and black plum and what they describe as powdered violet.
Hero products? The Body Mist (£5, marksandspencer.com) lip balm (£3) and hand cream (£4). All have excellent reviews and it's great to see some quality products at extremely affordable prices.
Why the name? The Alice + Eliza brand is inspired by women and friendship. Alice and Eliza are all about youth and having fun, like any girls friendship with their best friends.
How new is it? It launched in 2012