What is it? 'Next generation' products designed to care for skin after waxing and shaving.
What’s the USP? A formula based on aloe vera to soothe and cool the skin, with willow-bark extract (anti-inflammatory), glycolic and salicylic acids (for exfoliating/ keeping the skin clear and preventing ingrown hairs) and skin conditioners.
Hero product? The roll-on gel, which you can buy as a trial size (£2.95) or a 120ml size (£17.95) from www.aloeclear.co.uk
How new is it? Just launched
I haven't tried it... but there are many enthusiastic testimonials on the website and lots of bloggers are trialling it now so expect more testimonials soon.