What is it? An award winning facial skincare range based on Rose Otto essential oil.
What’s the USP? Based on century-old traditions and heritage dating back more than 300 years, the products are made with certified organic Rose Otto oil derived from the Rosa Damascena without the use of pesticides, herbicides or other harmful additives.
Hero product? The Bulgarian Rose Water Spray, (£6.95, vital-life.org.uk) which comes in a super-handy pump form and contains 100% steam distilled rose water made from fresh organic blossoms, and is a real all-rounder as it's not only fab for healing skin irritations and nourishing and and hydrating skin but also for using as an intense hair mask.
Why the name? Alteya according to a local ancient Thracian legend means 'healer' and the Thracian Valley is known as the Bulgarian Rose Valley.
How new is it? Summer 2013