What is it? At the present time Beauty Boulevard only have one product which is Glitter Lips. Basically it's just like sticking glitter onto paper, only you're gluing it to your lips (see pictures).
The kit comes with a pot of fine glitter, a tube of adhesive and a brush, so you just apply the gloss (the adhesive) and then use the brush to spread the glitter over your lips, and brush away the excess. One application should last for seven hours and it's also waterproof, smudgeproof and will last through a meal as long as you avoid oil based foods. It comes in seven different colours and costs £12.50 per tube from beautyboulevard.co.uk.