What’s the USP? New make-up-and-skincare range with the very special rock-n-roll beauty glamour that super-celeb make-up-artist Charlotte Tilbury -- with her Titian tresses, poise, charm and black-outlined-eyes -- brings to the party. She's been working at the highest levels of the beauty industry for 20 years and has done plenty of consulting on other brands; now, she has piled all her know-how into creating her own products.
Hero product? Probably the Magic Cream (£70, at Selfridges and CharlotteTilbury.com). It looks like an old-fashioned cold cream, thick and white and glossy, but sinks in beautifully and gives skin such a shiny glow that you hardly need a radiance booster on top.
How new is it? Launched this autumn. The packaging is gorgeous, the product names are enticing and they all really deliver, so it's an all-round instant hit.
I’d try... browsing the website for all the irresistible and typically-Tilbury looks -- from Rock-Chick via Rebel to Uptown Girl -- which Charlotte then tells you how to recreate, and what products you'll need for each one. One thing you have to have is the Feline Flick (£22), a felt-pen-style black eyeliner pen inspired by Shodo Japanese calligraphy. It goes on like a dream, dries fast and won't move until you tackle it with make-up remover.