YOU may well have seen the ads for these and you may well have wondered, as I did, whether they were all that special. Then I found one in my in-tray (the 'normal' one, the Universal superprimer) and gave it a whirl and have to say I'm hooked. It does all the things a primer needs to do - fill in the lines and wrinkles, provide a super-smooth surface for make-up and a bit of light-reflecting soft-focus, keep dry patches soft while tamping down oily ones...all without feeling full of silicones. Lovely. £20, but worth it as I suspect you'll find you use every last bit of it.