COCOA BROWN BY MARISSA CARTER
What is it?
It’s a tanning brand founded by Irish beauty guru and business woman, Marissa Carter, who is a well known beauty expert in her country and a regular media contributor.
What’s the USP?
The self-tan mousse develops into a natural looking tan in just one hour. The tanning formulation as well as being light-weight, fast drying and non sticky combines hi-tech accelerating agents which are activated upon contact with the skin and speed up the tans development and gives a streak free tan that lasts up to five days.
The 1 HOUR TAN (£7.99, feelunique.com) launched in Ireland in November 2012 and after hitting the UK shelves in June 2013 sold out of 15 weeks of stock in just two hours, after an Irish blogger posted before and after images online.