What’s the USP? Clever new range of hair-colour-care products from the renowned beauty innovator Gail Federici (she developed Frizz Ease with John Frieda, Lulu's skincare, myface cosmetics...) designed to solve every issue associated with colour-treated hair.
Hero product? Root Cover Up, £28.50 at SpaceNK, which comes in four colours (blonde and light, medium and dark brown).
Why the name? It's all designed to help your hair maintain that wow factor of when it has just been coloured.
How new is it? Launched in June at SpaceNK.
I’d try... The root cover up. In fact I now I've tried it I may well become dependent on the stuff. It's a neat little compact, as slick as any eyeshadow. You 'paint' the powder -- a mineral blend that doesn't go dusty on the hair -- straight on to the offending roots and somehow it manages to mask both greys and dark roots. And when I'm feeling a bit bolder (I'm very cowardly about trying new styling products. It took me years to get round to trying hair oils, which I now adore) I'll have a go with the One Minute Transformation styling cream (£16.50) which can be used straight onto dry hair, either to just smooth it down, or on any bits you want to restyle.