What is it? A natural plant-remedy skincare range by French-Tunisian aromatherapist Cyrine Ayoub, who grew up seeing these remedies used to cure minor ailments and prepare healthful beauty products.
What’s the USP? Creams are made up bespoke for each customer. You select the scents you like and what you want help in achieving (less stress, better digestion, more energy etc) and a unique blend of essential oil is added to the base product.... and then just to personalise it further, it is named after you.
Hero product? The Neroli Fountain Vitamin-Rich Face Cream (£27, cyrinearomatherapie.co.uk), a ready-to-order cream with a cocktail of helpful natural ingredients including sea buckthorn, macadamia nut, rosehip oil and flower extracts, which aim to help skin with everything from the formation of collagen to smoothing roughness.
How new is it? Launched in July this year.
I've tried... That Neroli cream and it's very nice: creamy but light, and though it looks oily in the jar, it vanishes quickly into the skin leaving just a delicious whiff of moreish Neroli in its wake.