What is it? New M&S own-brand men's grooming brand
What’s the USP?
'Superior grooming products for discerning gents'.
Hero product? The Clean Cut & Smooth Shaving Collection, £12.50, above, which includes the shaving cream, brush, and a step-by-step guide to a good close shave. Or you might prefer the He Who Wins washbag (£18, with aftershave balm, shave cream, and hair-and-body shampoo).
How new is it? Launching in store and on the M&S website just now, and available only until Christmas.