DUBBLE TRUBBLE/ GALVIN & GALVIN KIDS
What is it? Organic and botanically-based hair and shower products for children by uber-celebrity colourist, Daniel Galvin Jr. The products come in five kiddy-favourite flavours; Cherry Bomb, Bananaberry (bananaberry?? Ed), Cucumber, Watermelon, Strawberry.
What’s the USP? pH-balanced hair and bodycare for children based on organic botanical extracts. Galvin feels that some of the chemicals in hair care products can ‘charge-up’ kids the same way as sugar and junk food, so this range is designed to offer parents an organic-based and affordable alternative. He’s is also donating £25,000 of the first year’s proceeds to The Princes’ Trust, of which he is an ambassador.
How new is it? Launched in October 2012
Hero product/ I’d try... Bananaberry 2-in-1 Shampoo and Body Wash (£2.50 from Morrisons and online at www.dubbletrubble.com). Well, it is for me. I still don’t know what a bananaberry is but it smells like all the banana sweets of my childhood rolled into one and despite some stiff competition on the bathroom shelf from Kerastase et al, this has been used until it’s finished.