FOR ALL MY ETERNITY
What is it? A luxury self-tan brand.
What’s the USP? Natural extracts, organic ingredients and paraben-free formulations designed to deliver a natural-looking bronzed glow, along with an all-natural bath and body range.
Hero product? For All My Eternity Natural 10 (£24.99, www.forallmyeternity.com), which gives a light tan in around 4-6 hours.
Why the name? Because when you collapse those words down to their initials, it spells F.A.M.E.
How new is it? Just launched this month