HAPPY HAIR DAYS
What is it? A range of shampoos and conditioners free from SLS and parabens, with mild formulations and added conditioning actives (marshmallow, coconut, etc).
Hero product? The latest addition to the range, the Intense Repair Shampoo and Conditioner, which both have argan oil as their magic ingredient; £3.99 each, at Sainsbury.
How new is it? Launch towards the end of last year.