What’s the USP? Effective, science-based cosmeceutical skincare that's available through skincare salons.
Hero product? Vital C Hydrating Intense Moisturiser, £65, which has a time-release technology to keep skin hydrated all day long, and also packs a powerful bunch of skin-boosting ingredients including a stablised form of Vitamin C (with proven collagen-boosting powers) along with the high-strength anti-ageing antioxidant Resveratrol, and a collagen-stimulating peptide. To find places that sell it, call 01865 338 046.
How new is it? Launched in the UK last year.
I’d try... That Vital C, which is really nice and gives skin a good glowy finish. I have to say I haven't got on as well with other products from the lines, including the Max Ageless cleanser, which felt oddly like soap on the skin (I'm sure it's not) nor the SPF30 sunscreen, which managed both to make my skin look a bit chalky, and end up sticky.