What is it? It's a London based natural skin care company.
What’s the USP? To create natural skin care products that help maintain a healthy skin and make a difference to people’s everyday lives, using a combination of eastern and western remedies.
Hero product? Dry2Alive (£10.40, dry2alive.com) a 98 per cent natural cream to treat dry, sensitive and problem skin. A real cocktail of active botanicals has gone into this cream including baobab seed oil (known for its anti-oxidant properties and its ability to soothe eczema and psoriasis), oatmeal kernel extract with its strong anti-inflammatory benefits; marshmallow root extract (to soothe and reduce itching); borage and rosehip oils for moisturising; aloe vera, amaranth seed, calendula, olive squalene and lavender, geranium and chamomile essential oils to calm, soothe and scent. It deeply hydrating and can be used on the face and body. It's gentle enough for babies, so it's a bit of an all-rounder and a bathroom cabinet essential.
How new is it? It's just launched.
I’d try... Using it on your cuticles and elbows too. It's a lovely texture, didn't leave my skin sticky or greasy at all and smells lovely.