What is it? New and very British fragrance...
What’s the USP? ...from the very fabulous Richard E Grant. Yes, unlikely but not impossible; he has said in recent interviews that he has been a compulsive sniffer of everything from flowers to car bonnets all his life and was finally nudged into creating a fragrance of his own by handbag-designer Anya Hindmarch.
Hero product? It's just the one, called Jack Perfume. A unisex offering, it has top notes of lime, mandarin and marijuana, a heart of clove, pepper and nutmeg and a base of oud, vetiver, white musk, tobacco absolute and olibanum resin, which sounds just fascinating. Available exclusively at Liberty for £95 (or on the website, www.jackperfume.co.uk)
How new is it? Just launched this week.