What’s the USP? It's a 'bunny-and-environment-friendly' line of professional hair care products, originating from Israel and based on high-quality natural ingredients, in particular pistachio and borage oils, which are super-rich in omega-3 and omega-6 fatty acids to nourish the hair and scalp.
Hero product? The Pistachio Oil (£24, www.jenoris.co.uk) which is enriched with those key omegas to nourish the hair, add moisture and reduce drying time.
Why the name? It stands for
Joining Pistachio and Borage Oils
Environmental and UV Protection
Nourishes and protects dry and damaged hair
Omega 3 6 & 9 Complex
Replenishes natural oils and moisturizes
Improves condition for smooth, manageable and frizz-free hair
Salt/Sodium Chloride-free formulas
How new is it? Launched in February.
I’d try...? The oil - as an alternative to Argan-based hair oils, though the rest of the range looks great, too (haven't tried it).