Hero product? The Deep Nourishing Shampoo (£26, abeautifulworld.co.uk), a deep nourishing formula using natural cleansers such as African Black Soap to cleanse without stripping the hair of its own natural oils. Botanical extracts, essential oils, active anti-oxidants and vitamins also give this shampoo a powerful punch.
How new is it? Due to launch on abeautifulworld.co.uk on June 1st.