What is it and what's the USP? It'a an all natural skin care brand formulated by aromatherapist and holistic therapist Rebecca Wright especially for pregnant women (and their babies). Blackseed Oil, rich in amino acids, minerals and vitamins is found in the products, as does frankincense which has skin firming and soothing benefits. Rebecca says "When I first started creating Kadria I tended to veer towards raw materials from the Orient - my mother is from Yemen but has African and Asian roots and my father is English - so I have used a lot of raw materials found in the middle east and also from home like English Lavender."
Hero product? The Balancing Face Oil with Chia and Blackseed (£36, kadriaskincare.com) which is ideal for hormonal skin and when women are not feeling as glowing as they should. It gives skin the nutrients it needs during pregnancy and helps with dryness as well as with regulating the over-production of sebum.
Why the name? Kadria is Rebecca's middle name - and it means 'power' in Arabic.
How new is it? The line has had a revamp and has just been relaunched, in January.