What is it? Luxury Parisian organic-and-natural haircare range that is free from silicones, parabens, coal tar, harsh chemicals and SLS (Sodium lauryl sulphate). What it does have is: fabulous aromatic fragrances (think sea lavender, chilli rose, and camomile) along with a host of ingredients that benefit the hair, including avocado, wheat proteins, propolis, honey, collagen and zinc.
What’s the USP? Solution-specific haircare that uses only high-quality, environmentally-safe, mostly natural and organically-certified ingredients.
Hero product? Huile de Leonor Greyl, a pre-shampoo oil with detangling, softening and protective qualities thanks to the natural/organic oils (of copra and mongongo) that it contains. £27.54 from BeautyBay.com and cultbeauty.co.uk
Why the name? After one of the founders.
How new is it? An institution in France -- it was launched in Paris 45 years ago -- but it has only been creeping into distribution in the UK for the past year.
I’d try... That oil - it's so fabulous it keeps winning prizes.