What is it? It's a brand new, fashion-forward make-up brand, designed in London and made in Italy. There are 307 products in the range, which at £8-£26 are extremely affordable.
What’s the USP? The founders have "aimed to harness their collective expertise in order to inspire, educate and empower women everywhere to achieve the results they desire; professional results at home, or on the go." The intense pigments used and inspired by make-up artists allow for a more natural look or strong buildable colour with a a fashion edge.
Hero product? Probably the Matte Longlasting Lipstick, (£12, marksandspencer.com), which comes in six shades all designed to complement skin-tone and create a bold statement lip.
How new is it? It launches this week in Marks & Spencer Your Beauty.
I’d try... The Flawless fixing powder which comes in a dinky, clutch-bag sized compact and has one of those brilliant 'dispensing' systems so that you only release just the right amount of powder, without the usual spillage and mess that loose powder brings. It also sets make-up, evens skintone, reduces the appearance of pores, absorbs excess oil and illuminates the complexion. Bring it on!