MADE IN CHELSEA FRAGRANCE
posted by Karen Heath
What is it? An EDP and Shimmering Body Lotion by the Made In Chelsea girls.
What's the USP? Let's admit it, we've all watched with fascination the gorgeous 20-somethings from London's fashionable Chelsea cavort from party to party, marvelled at their amazing wardrobes and even more so at their sex lives, in fact we know everything about them (we think) except how they smell. Well, apparently it's pretty good judging by the launch of their perfume and body lotion.
What’s the hero product? The Eau de Parfum (£17.99, thefragranceshop.co.uk). Fruity and floral, the top notes of cocktail orange and mojito mint mirror the many cocktails they neck at the latest, most fashionable London haunts, while the heart notes of Lily of the Valley and rose capture the fine flora of Chelsea and the base notes of amber, frankincense and sandalwood are sexy, seductive and alluring.
How new is it? It launched at the beginning of this month.