What’s the USP? Extensive range of make-up with professional-quality formulas at rock-bottom prices.
Hero product? I haven't seen samples yet but defer to the brilliant BritishBeautyBlogger who has reviewed the lot (and been through the mill for her pains) and who says the Redemption Palette, £4, is the one to go for.
How new is it? Just launched, at Superdrug