What is it? Great new range from Geraldine Howard, founder of Aromatherapy Associates. A diffusion range, if you like, which will take her work into mass distribution through Sainsbury.
What’s the USP? Aromatherapy-for-all -- that uses the best-available essential oils while sticking to a budget. The result is an 18-strong line-up of products which all feel - and smell - a great deal more expensive than their £7-£18 prices.
Hero product? Omega-Rich Face Oil, £16. An absolute cracker.
Why the name? Because it's both in keeping with its parent company, and a reminder of the power of aromatherapy oils.
How new is it? Just launching into Sainsbury's this month
I’d try... all of it. The Cleansing and Soothing Milk (£7 for 200ml) on the right in the top picture, is one of my favourites. And the serums are very nice, too. And did I say that everything smells fabulous? See the whole lot on their website, which launches mid-October.