What's the USP? A collection of fine fragrances, candles and body products, inspired by literature.
Hero product? La Dame Aux Camélias (£95), a 'cologne de nuit' with a heady-sounding blend of verbena, cardamom and orange blossom in its top notes, pinned down with middle notes of violet, rose and camellia and underscored with a base of tonka bean, musk and juniper wood.
Why the name? Because of the inspiration for the line. It has been created by Anaïs Biguine, who had no formal training in fragrance, but who had the idea for the products after a visit to Victor Hugo's home in Guernsey. She decided to create a range that would reflect the way she felt when immersing herself in literature and literary experiences. As well as Victor Hugo, there are fragrances inspired by Colette, Isak Dinesen (the pen-name of Karen Blixen) and Stefan Zweig.
How new is it? Launched in September this year, and available at that bastion of good taste, The Conran Shop.
I’d try... The Jardin de Colette candle (£28), which comes in a tidy screw-top jar and offers another deliciously thick-and-heady scent, this time with fig, pine and jasmine.