NO MORE WHITE BITS
What is it and what's the USP? It's an affordable range of self tan products with the emphasis on fun and offering consumers an exciting alternative to premium brands.
Hero product? Instant Mousse (£2.66, superdrug.com) in medium and dark. Non-greasy, moisturising and 'pleasantly fragranced', it's easy to apply and produces an even, non-streaky tan within 4-5 hours. It gives immediate colour but can be washed off after 4-5 hours, and the colour should last for a few days. Haven't tried it yet as I'm already head-to-toe in another brand's colour just now, so I can't report on how strongly it smells...
How new is it? It's just launched this month.