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I'm a beauty journalist blogging about what really works from cosmetics to cosmetic surgery.

NOVEX BRAZILIAN KERATIN by EMBELLEZE

 

NOVEX BRAZILIAN KERATIN by EMBELLEZE

 

For strength and shine: Novex Brazilian Keratin by Embelleze

 

 

What is it?  A bit of a cult product in Brazil where I'm told it is used by 60 million women, this intensive hair mask comes in a vast, salon-sized 1kg tub and costs £24.99 at www.beautybyzara.com. Particularly good at restoring strength and shine to dull, damaged hair, it is said to be good for all hair types though I'd hazard a guess that if it's built for Brazilian hair, it will suit you best if your hair is on the thick/ coarse/ frizzy spectrum.  

 

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