What’s the USP? Lovely, luxury botanical skincare range inspired by traditional apothecary values but with a contemporary urban twist.
Hero Product? The Smoothing Body Scrub (£35, www.rubyredcosmetics.co.uk) which is made from natural mineral salts and plant oils including sunflower seed, macadamia, jojoba, red mandarin, lemon and wild cedarwood.
Why the name? Because Ruby was the founder Martine's surname before she got married (she's now Martine Burford).
How new is it? Launched last year.
I’d try: the Reviving Body Cleanser (£35), also made with all the lovely oils above and also crushed coriander and aloe vera.