What is it and what's the USP? A new and innovative hairbrush (£10.99, scaredoo.co.uk) that took over two years to design and trial. It’s a 2-in-1 with a detangler on one side and a styling brush on the other, but has been designed so each side can be easily removed so that the brush fits into your hand. It’s meant to work on all hair types including afro hair and hair extensions and removes knots and tangles with no pulling. A £1 donation goes to the Pink Ribbon Foundation for every brush sold.
Why the name? Scaredoo owner and founder Deane Stanton says, 'I was watching a TV programme a while back and a girl with crazy hair was on it and I said to my daughter, “That's not a hair-do that's a scaredo!” So we decided that was the name for the hairbrush as it eliminates this problem.'
How new is it? It's just launched.
I’d try... Buying one for all the family; one for yourself, one for each of your long-haired children and one for the dog if it has a coat that tangles. They come in five, bright colours so you'll be able to tell them apart.