What is it? It's a brand of long-stay, non-budge eye and lip products that launched earlier this year in the UK. Their main focus is on the LipSense Liquid Lip Colour (£22, sheersense.com), a water-proof, kiss-proof, long lasting lip gloss that is 100% UVA and UVB proof, promises not to dry lips and stays put for up to 12 hours (needless to say, they sell a colour remover too, £10). Choose from 35 different colours, or wear two together to make your own bespoke lip colour. Christina Aguilera, Courtney Cox and Jen Aniston are rumoured to be fans.