I'm a beauty journalist blogging about what really works from cosmetics to cosmetic surgery.





The natural way to stay fresh.

What is it and what's the USP?  It's vegan skincare handmade in small batches in Brooklyn, New York. It uses learnings from botanicals, aromatherapy and whole-body nutrition to create a holistic range of healing products.  


Hero product? Soapwalla Deodorant Cream (£12, abeautifulworld.co.uk), a thick, creamy clay-based consistency that absorbs unwanted moisture quickly whilst the antibacterial and antimicrobial essential oils - lavender, tea tree, peppermint and bergamot keep underarms feeling fresh.



How new is it? The deodorant cream made its debut in the UK on Abeautifulworld.co.uk last autumn; other products in the line have yet to follow it across the pond. 



2014: beauty trends