What is it? Gorgeous range of cosmetics in powerful and intense colours.
What’s the USP? Super-bright make-up with well-saturated pigments. It's creator is designer Amy Doan, to whom the natural look is anaethema and whose make-up philosophy is that if she is going to wear make-up, it had better show up. There's a great interview with her on beautylish if you want to know more about her and her brand.
Hero product? Normally, Sugarpill's offerings are bright bright bright, but this is one of the new heroes: the Cold Chemistry palette (£24.95 at www.love-makeup.co.uk
How new is it? Launched in the States in 2010 and into the UK this autumn.
I’d try... browsing the site for inspiration. If you want to make a make-up statement, there will be plenty to take your fancy.