What is it?
A beauty line specifically designed to give you all you need to create gorgeous eyes, including a collection of brow tools and contrast pencils.
Gel Liners, (£15, urbanretreat.co.uk) an all-day wet liner which provides the intensity of a traditional liquid line, but applies with the ease and control of a gel.
Why the name? It's named after Sumita Batra, the founder of the brand.
How new is it? It launched in June 2013.
The Brow Duo, (£15), a set of two powders which when mixed together produce a wide range of colours easy to match to your own brows.