What is it? Cheap and cheerful bath and body range, with enough added super foods extracts -- from vanilla, cranberry and honey to ginger and pear -- to claim beauty benefits.
Hero product? Ginger & Pear Bath & Shower Gel (usually £4.99 for a whopping 500ml, though at the moment it's on a special offer for £2.49 at boots.com).
How new is it? Launched last year.