What is it? This brand of skincare products, based on oxygen molecules, vitamins and plant extracts is aimed primarily at men, but claims to be versatile and lightweight enough for women too. Heralding from Switzerland where it was created in 2004 it's just about to reach our shores and consists of a wide range of products from cleansing gels and anti-aging serums to facial self tanners, aftershaves and deodorants. The product pictured is 02 Essential, a Wellbeing Water to spray on pulse points and containing a combination of such refreshing lovelies as lemon, mint, apple, lavender and basil - definitely one product worth 'borrowing' from your man. Expect it to be priced on the high side.