What is it? Brilliant tattoo-camouflage kit which contains two colour-neutralising concealer bases (apricot and ivory) and three shades of covering pigment, to work with different skin colours. The products are all deliberately very stiff and thick so you need to chip out a little with the spatula provided and warm it up on the back of your hand with the brush provided, and work carefully and methodically, first with the concealer, then with the skin-colour cover-up, then dust off the lot with the light powder. I haven't tried it on a tattoo but can tell you that it works a treat on both angry spots and bruises. It's smudge- and water-resistant, but face-wash or cleanser will shift it. £29.99, tattoocoverup.co.uk
How new is it? Launched last summe - I think.