What is it? It's a brand new fitness machine that's just arrived in the UK. It's reportedly loved by celebs such as Sinitta, Lisa Snowdon, Millie Mackintosh and Petre Andre. In fact Sinitta loves it so much it's rumoured she's giving one to Simon Cowell for his boat. Expect to see a super buff Mr Cowell anytime soon!
What’s the USP? It's the machine's ability to burn fat around the midriff, using a combination of gentle exercise to increase metabolism and the patented Pressure Pause Therapy to increase blood circulation locally. Fat burns more readily in the parts of the body that have a stronger blood circulation and so results include a flatter stomach, slimmer waist and firmer skin. Each session lasts 40 minutes and 12 sessions are recommended with 3-4 session a week, although it is said results are seen after just 3-6 uses.