What is it? It's a brand of luxury, bespoke bath salts by Brit Laura Grace. Laura is passionate about bathing, believing that a warm bath can solve all life's problems. Customers can choose a mineral salt mix (such as soothe, detox or calm), choose three essential oils to be added and the product is mixed up in a batch of one and delivered anywhere in the world for US$5.
Laura is strict about not using synthetic fragrances, preservatives or colours in her products and only tests them on willing humans. Laura has tracked her journey setting up The Bathory with a blog following the process from start to finish (thebathgirl.com). A 200g bath soak costs US$30 (about £18) from thebathory.com