TOM FORD SKINCARE AND GROOMING
What is it? Superbly premium range of men's products from the maestro of immaculate grooming.
What’s the USP? Products good enough pass muster with Mr Ford himself, all designed to improve the look of the skin, from the mud mask, which changes colour when its job is done, to a skin revitalising serum.
Hero product? The water-based Bronzing Gel (£35) which is fabulous. It spreads easily and gives a really good, natural-tan-looking colour with no shine or shimmer. The range is stocked at Harrods and Selfridges, though the bronzing gel seems to be out of stock at the moment.
How new is it? Launched in November 2013 in both the UK and the USA
I’d try... That bronzer or, for a touch of stealth-luxe, the Lip Balm (£20. £20! It's a very nice formula but...). Or maybe the Anti-Fatigue Eye Treatment (£55).