What is it and what's the USP? It’s an organic skin, hair and body range founded by skincare therapist and aromatherapist Andrea Lawrence, who made it her mission to research different fruit and vegetable oils, butters and essential oils from around the world and bring them together to create nutritious, moisturising and exotic skincare products to feed, enhance and promote healthier looking skin.
Hero product? The Rejuvenating Moringa Seed Oil and Camellia Face Creme (£26, toulouorganics.com) a lovely, light face cream full of antioxidants, essential fatty acids, vitamins A, C and green tea.
Why the name? It means 'butter' in Gambian -- shea butter was the first ingredient in the first products Andrea created.
How new is it? It launched in May 2012.