What is it? Range of empty palettes for you to fill with your own stuff, as a professional make-up artist might do.
What’s the USP? All the palettes and boxes, designed by celeb make-up artist Brenda Green,are see-through and stackable, to help make life with tons of make-up more organised and packable.
Hero product? I love the look of the 24-well lip palette, above (£9.50 at love-makeup.co.uk). I like to think I could be organised enough to just smush my favourite colours in here, microwave them until they melt into the neat compartments, and voila, I'd have a portable lip bar. It's a neat idea.
How new is it? Launched in October 2013