What is it? Concise new skincare range from Fabulabs, with three key products for eyes, lips and face.
What’s the USP? Best-of-nature, best-of-science (yes, again), with a blend of peptides, moisturising hyaluronic acid and soothing shea butter.
Hero product? The Wonderstuff Eye, with clinical data showing that it reduces crows feet by 53 per cent within 24 hours, £22.50, only through @fabwonderstuff.
Why the name? Gets the point across, innit?
How new is it? Launching today
I’d say... you'd better believe it!