YOURS TRULY ORGANICS
What is it? UK-based skincare aimed at treating acne- and blemish-prone skin. The products were created by Kelita Bignall, who suffered with acne and the resulting scars, and who then set about educating herself as to exactly what was best for skin like hers, then took the big next step into putting her knowledge into practise.
What’s the USP? Natural, organic, certified by Ecocert and granted the BUAV's Leaping Bunny symbol... what more could you want?
Hero product? Fix Me Repairing Serum, £28, www.yourstrulyorganics.com
How new is it? Launched earlier this year